Tracking whilst delivering 10,000 Marketing leaflets in Witham near Chelmsford this week. This task was carried out from our Peterborough Depot
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SPS Leaflet & Consultation Letter Distribution
On-time every time! Tracked Consultation Letter Distribution for our clients Athene Communications in and around Glinton, Peterborough. This distribution was successfully executed from our Peterborough Depot. đ¨đĄ hashtag#Distribution hashtag#ClientService hashtag#PeterboroughDepot
Use Cost Effective Tools To Spend Your Marketing Budget Wisely
On time every time
On time every time, image showing one of our teams tracking during a Public Information distribution yesterday covering houses to the clients requirements within Wittering. This distribution was undertaken from our Peterborough Depot.
Are Leaflet Drops More Effective Than Local Magazine Articles?
Cost Effectiveness
On average you can get a full page advert in a local magazine for the same price as double the amount of leaflets! Leaflet drops in Peterborough are a really affordable way of getting your business and brand out there to the wider public in your local area.Perfectly Targeted
You can choose where your leaflets go when you book a leaflet drop in Peterborough. Unlike when you have an advert in a local magazine where they choose where they go. This means you can offer babysitting to family homes, window cleaning to older people or pizza deliveries to student accommodation.Flexibility
You can choose the shape and size of the leaflet you want delivered. Maybe you want to keep costs down with a thinner paper leaflet? Perhaps you would rather have a thicker card and a shaped leaflet to grab the attention of the receiver. With leaflets you can choose the shape, size and layout. These things just arenât an option with local magazines.Quick to Make
Often local magazines go out on set days of the month or year. With a leaflet drop in Peterborough you can choose when your leaflet goes out. You donât need to wait for the other businesses to confirm their adverts or for the magazine to be printed. You just need to get your leaflet designed and printed â then youâre ready to go.How To Work Out The Cost Of Leaflet Distribution In Peterborough
The Pros And Cons Of Leaflet Deliveries in Peterborough
The Pros of Leaflet Distribution
Leaflets are extremely cost effective and they are visually appealing too. You can include lots of information, contact details, colours and photos in a leaflet, which just isnât possible with some other marketing tools. When done right leaflet deliveries can be incredibly effective. They are an expected marketing channel that your target audience are used to.The Cons of Leaflet Distribution
Through leaflet distribution campaigns leaflets can often be quickly discarded and or thrown away, meaning they do not sometimes have a long term impact. A leaflet being put through the door is competing with all the other leaflets, post, letters, bills and everything else put through the door, if your leaflet doesnât stand out then it could get missed. Here at SPS Leaflet Distribution we would highly recommend that you take the time to think about your target audience, what they need from you and what you can offer them. Think about where your target audience live and the sort of flyer and offering that will grab their attention. Then we can get your leaflet sorted and get it put through the doors of your target audience.3 Advantages of Marketing With Leaflet Drops In Peterborough
- Leaflet Drops in Peterborough Are Eye Catching & Informative
Leaflet Distribution Campaign Thinking
Leaflet Drop One:
The first leaflets that go out may grab you some of that low hanging fruit, especially if you are lucky enough to time the leaflet drop for the exact time the receiver is thinking of purchasing from you. If your target audience are ready to buy the product or service you order and your leaflet lands on their door at that point â then you are on to a winner. For other receivers of the leaflet drop, the leaflet looks good, and they have had that first âmarketing touchâ of your business and brand.Leaflet Drop Two:
This second leaflet drop needs to be soon enough after the first one so that your brand and business is still in their mind. You will start to get early recognition responses from your target audience. The more considered buyers that were thinking about purchasing a product or service from you are now wishing to go ahead. Again, you will pick up that low hanging fruit if the leaflet lands on their doormat at the right time.Leaflet Drop Three:
This is where the recognition kicks in, and reputation and trust follow closely behind. It looks like you are a real business, serious about business and what you offer. You are beginning to âown this areaâ, with your brand and business being recognised in the neighbourhood. You are building a name for yourself and your flyer will begin to get remembered, kept and passed onto friends who need what you offer. Top Tip: If money is tight, opt for a leaflet distribution campaign with repetition in a smaller area, instead of delivering to a wider area on a one-off basis.Should You Use Card or Paper For Flyering in Peterborough
Getting the message out to your
target audience about who you are and what you offer is one thing.
But getting the right message out to the right people is another thing entirely!
Flyering in Peterborough isnât as simple as getting a load of leaflets and flyers printed as cheaply as possible, then using a flyering company to deliver them.
There are many parts that make up a successful flyering campaign in Peterborough and one of these things is the quality of the leaflet or flyer. By which we mean the material it is printed on. This is what we would like to talk about in this blog post.
So, what is better for your business flyers? Card or Paper?
As with us all, we get in from a long day at work and there will be some things on our doorstep that will grab our attention, while other things will not. So how can you
create a flyer that grabs the attention of the person coming through the door, and makes them give your flyer a second glance?
The flyers that are bright, bold and colourful will always stand out. However, if there is a pile of post at the front door, the colour may not be noticed.
Instead, it will be the quality of the flyer and the feel of the flyer that makes the receiver stop in their tracks to see what they have picked up. Things like takeaway flyers or flyers for weight loss groups are printed on thin 100gsm stock, but to really stand out why not consider thicker paper or even card at 150gsm to 280gsm?
This not only grabs the attention of someone as they pick up the post from the front door, but it also makes a great first impression. The receiver gets the message that you offer high quality and professionalism.
A thicker paper or card is also unlikely to get screwed up as it comes through the letterbox, so it looks great from the first sight!
While 280gsm may be more expensive than cheaper paper printing, it will be more cost effective in the long run.