Tracking whilst delivering 10,000 Marketing leaflets in Witham near Chelmsford this week. This task was carried out from our Peterborough Depot
SPS Leaflet & Consultation Distribution.
Category Archives: Latest News
SPS Leaflet & Consultation Letter Distribution
On-time every time! Tracked Consultation Letter Distribution for our clients Athene Communications in and around Glinton, Peterborough. This distribution was successfully executed from our Peterborough Depot. đ¨đĄ hashtag#Distribution hashtag#ClientService hashtag#PeterboroughDepot
Use Cost Effective Tools To Spend Your Marketing Budget Wisely
In this modern day, with the rising costs of marketing and advertising, leaflet distributions in Peterborough are a lot cheaper than other marketing tools. However, this doesnât mean that just because booking leaflet distributions in Peterborough is cheaper than a TV or radio advert, that it is less effective.
In fact that couldnât be further from the truth.
There is so much research out there to show just how cost-effective leaflet deliveries in Peterborough. Just take a look through some of our previous blogs to see the stats and research about the cost-effectiveness and success rates of leaflet distribution as a marketing tool.
When executed correctly, leaflet distribution campaigns in Peterborough can be the most cost-effective marketing strategy out there, no matter your business size or marketing budget.
Just looking at the cost of an advert in the newspaper, on TV or on the radio and youâll see that preparing, printing and delivering your leaflets will work out loads cheaper. If you havenât got a ÂŁ1million budget for your marketing then you may want to consider leaflet distribution.
Itâs also good to remember that a well-known pizza delivery company advertise on the TV a lot of the time. They pay for some pretty major popular time spots, and will advertise with popular TV programs too. Yet, they still use leaflet distribution campaigns alongside this. Thatâs because they work. They wouldnât do it if it didnât work!
While leaflet printing may look really cheap as a marketing tool, it is also a good idea to note that the most leaflets you order, the cheaper the leaflets become. The same goes for leaflet deliveries too. The more leaflets you ask us to deliver, the lower the cost per leaflet will work out. This means you can promote your business to a much wider audience in your local area, for not a great deal more money.
If youâre not sure leaflet distribution will work for your business then why not check out the testimonials on our website. This will show you the businesses we have completed leaflet distributions for, and the successes these clients have had.
On time every time
On time every time, image showing one of our teams tracking during a Public Information distribution yesterday covering houses to the clients requirements within Wittering. This distribution was undertaken from our Peterborough Depot.
Are Leaflet Drops More Effective Than Local Magazine Articles?
There are lots of local magazines put through the doors of homes in Peterborough. But do they really work? Do people read these local magazines and then skim through the business adverts. More than that, are these magazines kept and stored somewhere safely for when the business advertising in the magazine is needed?
Both local magazines and leaflet drops in Peterborough work well as a way to promote your business in Peterborough. In this blog post we look at just some of the ways that leaflet drops in Peterborough are more effective for your business than a local magazine advert;
Cost Effectiveness
On average you can get a full page advert in a local magazine for the same price as double the amount of leaflets! Leaflet drops in Peterborough are a really affordable way of getting your business and brand out there to the wider public in your local area.Perfectly Targeted
You can choose where your leaflets go when you book a leaflet drop in Peterborough. Unlike when you have an advert in a local magazine where they choose where they go. This means you can offer babysitting to family homes, window cleaning to older people or pizza deliveries to student accommodation.Flexibility
You can choose the shape and size of the leaflet you want delivered. Maybe you want to keep costs down with a thinner paper leaflet? Perhaps you would rather have a thicker card and a shaped leaflet to grab the attention of the receiver. With leaflets you can choose the shape, size and layout. These things just arenât an option with local magazines.Quick to Make
Often local magazines go out on set days of the month or year. With a leaflet drop in Peterborough you can choose when your leaflet goes out. You donât need to wait for the other businesses to confirm their adverts or for the magazine to be printed. You just need to get your leaflet designed and printed â then youâre ready to go.How To Work Out The Cost Of Leaflet Distribution In Peterborough
Leaflet distribution in Peterborough is a really effective marketing tool to increase your presence in your local area. No matter if you are a brand new business or an established business with years of business under your belt. Leaflet distribution campaigns get you literally under the noses of hundreds of people in your target location.
There is no need for you to dump all your other marketing tools and just do leaflet distribution instead. Leaflet distribution in Peterborough works really well as on its own. However, it can work really well as part of a marketing strategy too. Perhaps it could follow on from your social media competitions, work alongside a website launch or hand in hand with a local radio advert for example.
But how can you work out the cost of a leaflet distribution campaign in Peterborough?
There are a few costs to take into account. For example, you need to think about the cost of designing the leaflet. Then there is the cost of printing the leaflet too. We have leaflet distribution printing partners that we recommend, and they will offer good value prices and high-quality printing.
You also need to consider the distribution costs for the leaflet drops in Peterborough. While it may be tempting to save money on leaflet deliveries and deliver them yourself, you may not be saving money.
If for example, you are a plumber and you can earn ÂŁ75 an hour working for your clients â are you saving money by delivering leaflets for 2 days? Instead, why not outsource your leaflet deliveries to a leaflet delivery team? They can do the leaflet delivering for you, and you can carry on earning more money, while they deliver the leaflets for you.
You also need to think about any special offers or deals you are putting in your leaflets. How much will these discounts cost your business? There is no point offering an amazing discount if it turns out it is costing you to sell the customer the product or service!
If you are looking for a trusted, reliable and affordable leaflet distribution company in Peterborough then call us now.
The Pros And Cons Of Leaflet Deliveries in Peterborough
In 2019 we all have such a wide array of digital technology, literally at our fingertips. This is why we are not surprised when clients and business owners tell us that leaflet deliveries in Peterborough are a little out-dated.
However, these people are always surprised when we share the stats with them, which show just how good the ROI (return on investment) for leaflet deliveries in Peterborough are.
In many industries leaflets continue to be an incredibly popular, cost effective and successful marketing tool so we thought we would put together the pros and cons of leaflet delivery campaigns in Peterborough so you can see if they could work for you and your business.
If you are thinking of using leaflet
drops in Peterborough to get your message heard, then this is a must read blog post for you;
The Pros of Leaflet Distribution
Leaflets are extremely cost effective and they are visually appealing too. You can include lots of information, contact details, colours and photos in a leaflet, which just isnât possible with some other marketing tools. When done right leaflet deliveries can be incredibly effective. They are an expected marketing channel that your target audience are used to.The Cons of Leaflet Distribution
Through leaflet distribution campaigns leaflets can often be quickly discarded and or thrown away, meaning they do not sometimes have a long term impact. A leaflet being put through the door is competing with all the other leaflets, post, letters, bills and everything else put through the door, if your leaflet doesnât stand out then it could get missed. Here at SPS Leaflet Distribution we would highly recommend that you take the time to think about your target audience, what they need from you and what you can offer them. Think about where your target audience live and the sort of flyer and offering that will grab their attention. Then we can get your leaflet sorted and get it put through the doors of your target audience.3 Advantages of Marketing With Leaflet Drops In Peterborough
Every business owner mows that
marketing is an important part of growing the business. However, the
prospect and cost of marketing can be daunting, to say the least.
There are lots of new ways of
marketing your business such as Google Ads, Facebook Ads, social
media, live chat on websites, email marketing, and more. What makes
these marketing channels more daunting is the jargon that comes with
them, such as SEO, PPC, SMM and more.
The great news is that the gold old
fashioned, faithful friend â leaflets, still work!
Leaflets, Print Marketing and Leaflet Distributions in Peterborough havenât died in this modern world of technology. They still work, and in some cases they are working better than they did before.
There are some incredible advantages
to leaflet deliveries in Peterborough. In this blog post
we have selected just three of the many advantages, because we could
go on forever otherwise.
- Leaflet Drops in Peterborough Are Eye Catching & Informative
Leaflet Distribution Campaign Thinking
The first rule of marketing for any business;
Repetition = Reputation
This should always be something you remember when marketing, whether it is leaflet distribution campaigns, social media marketing, email newsletters and such like. Keep repeating your marketing and you will build up the reputation of your business.
Let us look at this example in the form of leaflet distribution campaigns;
Leaflet Drop One:
The first leaflets that go out may grab you some of that low hanging fruit, especially if you are lucky enough to time the leaflet drop for the exact time the receiver is thinking of purchasing from you. If your target audience are ready to buy the product or service you order and your leaflet lands on their door at that point â then you are on to a winner. For other receivers of the leaflet drop, the leaflet looks good, and they have had that first âmarketing touchâ of your business and brand.Leaflet Drop Two:
This second leaflet drop needs to be soon enough after the first one so that your brand and business is still in their mind. You will start to get early recognition responses from your target audience. The more considered buyers that were thinking about purchasing a product or service from you are now wishing to go ahead. Again, you will pick up that low hanging fruit if the leaflet lands on their doormat at the right time.Leaflet Drop Three:
This is where the recognition kicks in, and reputation and trust follow closely behind. It looks like you are a real business, serious about business and what you offer. You are beginning to âown this areaâ, with your brand and business being recognised in the neighbourhood. You are building a name for yourself and your flyer will begin to get remembered, kept and passed onto friends who need what you offer. Top Tip: If money is tight, opt for a leaflet distribution campaign with repetition in a smaller area, instead of delivering to a wider area on a one-off basis.Should You Use Card or Paper For Flyering in Peterborough
Getting the message out to your
target audience about who you are and what you offer is one thing.
But getting the right message out to the right people is another thing entirely!
Flyering in Peterborough isnât as simple as getting a load of leaflets and flyers printed as cheaply as possible, then using a flyering company to deliver them.
There are many parts that make up a successful flyering campaign in Peterborough and one of these things is the quality of the leaflet or flyer. By which we mean the material it is printed on. This is what we would like to talk about in this blog post.
So, what is better for your business flyers? Card or Paper?
As with us all, we get in from a long day at work and there will be some things on our doorstep that will grab our attention, while other things will not. So how can you
create a flyer that grabs the attention of the person coming through the door, and makes them give your flyer a second glance?
The flyers that are bright, bold and colourful will always stand out. However, if there is a pile of post at the front door, the colour may not be noticed.
Instead, it will be the quality of the flyer and the feel of the flyer that makes the receiver stop in their tracks to see what they have picked up. Things like takeaway flyers or flyers for weight loss groups are printed on thin 100gsm stock, but to really stand out why not consider thicker paper or even card at 150gsm to 280gsm?
This not only grabs the attention of someone as they pick up the post from the front door, but it also makes a great first impression. The receiver gets the message that you offer high quality and professionalism.
A thicker paper or card is also unlikely to get screwed up as it comes through the letterbox, so it looks great from the first sight!
While 280gsm may be more expensive than cheaper paper printing, it will be more cost effective in the long run.