Cost EffectivenessOn average you can get a full page advert in a local magazine for the same price as double the amount of leaflets! Leaflet drops in Peterborough are a really affordable way of getting your business and brand out there to the wider public in your local area.
Perfectly TargetedYou can choose where your leaflets go when you book a leaflet drop in Peterborough. Unlike when you have an advert in a local magazine where they choose where they go. This means you can offer babysitting to family homes, window cleaning to older people or pizza deliveries to student accommodation.
FlexibilityYou can choose the shape and size of the leaflet you want delivered. Maybe you want to keep costs down with a thinner paper leaflet? Perhaps you would rather have a thicker card and a shaped leaflet to grab the attention of the receiver. With leaflets you can choose the shape, size and layout. These things just aren’t an option with local magazines.
Quick to MakeOften local magazines go out on set days of the month or year. With a leaflet drop in Peterborough you can choose when your leaflet goes out. You don’t need to wait for the other businesses to confirm their adverts or for the magazine to be printed. You just need to get your leaflet designed and printed – then you’re ready to go.
The Pros of Leaflet DistributionLeaflets are extremely cost effective and they are visually appealing too. You can include lots of information, contact details, colours and photos in a leaflet, which just isn’t possible with some other marketing tools. When done right leaflet deliveries can be incredibly effective. They are an expected marketing channel that your target audience are used to.
The Cons of Leaflet DistributionThrough leaflet distribution campaigns leaflets can often be quickly discarded and or thrown away, meaning they do not sometimes have a long term impact. A leaflet being put through the door is competing with all the other leaflets, post, letters, bills and everything else put through the door, if your leaflet doesn’t stand out then it could get missed. Here at SPS Leaflet Distribution we would highly recommend that you take the time to think about your target audience, what they need from you and what you can offer them. Think about where your target audience live and the sort of flyer and offering that will grab their attention. Then we can get your leaflet sorted and get it put through the doors of your target audience.
- Leaflet Drops in Peterborough Are Eye Catching & Informative
Leaflet Drop One:The first leaflets that go out may grab you some of that low hanging fruit, especially if you are lucky enough to time the leaflet drop for the exact time the receiver is thinking of purchasing from you. If your target audience are ready to buy the product or service you order and your leaflet lands on their door at that point – then you are on to a winner. For other receivers of the leaflet drop, the leaflet looks good, and they have had that first ‘marketing touch’ of your business and brand.
Leaflet Drop Two:This second leaflet drop needs to be soon enough after the first one so that your brand and business is still in their mind. You will start to get early recognition responses from your target audience. The more considered buyers that were thinking about purchasing a product or service from you are now wishing to go ahead. Again, you will pick up that low hanging fruit if the leaflet lands on their doormat at the right time.
Leaflet Drop Three:This is where the recognition kicks in, and reputation and trust follow closely behind. It looks like you are a real business, serious about business and what you offer. You are beginning to ‘own this area’, with your brand and business being recognised in the neighbourhood. You are building a name for yourself and your flyer will begin to get remembered, kept and passed onto friends who need what you offer. Top Tip: If money is tight, opt for a leaflet distribution campaign with repetition in a smaller area, instead of delivering to a wider area on a one-off basis.
Getting the message out to your
target audience about who you are and what you offer is one thing.
But getting the right message out to the right people is another thing entirely!
Flyering in Peterborough isn’t as simple as getting a load of leaflets and flyers printed as cheaply as possible, then using a flyering company to deliver them.
There are many parts that make up a successful flyering campaign in Peterborough and one of these things is the quality of the leaflet or flyer. By which we mean the material it is printed on. This is what we would like to talk about in this blog post.
So, what is better for your business flyers? Card or Paper?
As with us all, we get in from a long day at work and there will be some things on our doorstep that will grab our attention, while other things will not. So how can you
create a flyer that grabs the attention of the person coming through the door, and makes them give your flyer a second glance?
The flyers that are bright, bold and colourful will always stand out. However, if there is a pile of post at the front door, the colour may not be noticed.
Instead, it will be the quality of the flyer and the feel of the flyer that makes the receiver stop in their tracks to see what they have picked up. Things like takeaway flyers or flyers for weight loss groups are printed on thin 100gsm stock, but to really stand out why not consider thicker paper or even card at 150gsm to 280gsm?
This not only grabs the attention of someone as they pick up the post from the front door, but it also makes a great first impression. The receiver gets the message that you offer high quality and professionalism.
A thicker paper or card is also unlikely to get screwed up as it comes through the letterbox, so it looks great from the first sight!
While 280gsm may be more expensive than cheaper paper printing, it will be more cost effective in the long run.
As a leaflet distribution company in Peterborough, we offer our clients solus leaflet distribution in Peterborough and shared leaflet distribution in Peterborough. There are pros and cons to both services and we talk about these below to help you understand the best leaflet distribution services in Peterborough for your business.
Before choosing the best method of leaflet distribution for your business and your leaflets, it is important that you consider the different factors such as the marketing material you are having delivered, how many leaflets are being delivered, how soon you want them delivered and your budget for leaflet distribution campaigns.
For example, if you are having multi-page documents and booklets delivered then a solus delivery would be the best option for you. However, leaflets are absolutely fine as part of a shared delivery.
If you need your message to be seen by your target audience right now, then solus leaflet distribution is the best option for your business and flyers, yet if you are happy to wait and there is no urgency for ‘this week’ (as an example), then a shared leaflet delivery would suit your leaflet.
On a solus leaflet delivery, you can pretty much choose the exact area, time and date that your leaflets are delivered, whereas a shared leaflet delivery gives you far less control over delivery times and dates of your leaflets, but you can choose the geographical area.
Finally, if you’re on a budget, then a shared delivery is the much better option for your business as a solus delivery can cost around double the amount of a shared
You also need to look at the pros and cons of a shared delivery versus a solo delivery before making your final decision.
For example, a shared delivery means that you have a cost-effective marketing tool with regular distributions and you will be able to approach multiple customers with a vested interest. However, with a shared delivery, it means you have less control of when your leaflets are distributed, you will need to deliver a higher amount of leaflets for a shared delivery and they will land on the doormat of your target audience with other leaflets.
When it comes to a solus delivery it means that you have full control of when and where your leaflets are delivered, fewer leaflets can be delivered so it will cost less if you are on a budget and your marketing materials will land on the doormat on their own. However, they are more expensive to deliver for a smaller amount to be delivered and letters delivered by the postman or other leaflets may be dropped on them during the day.
If you’d like to chat with an expert about the best leaflet distribution options for your business then please contact us directly. We would be happy to answer any queries you may have.
Leaflet advertising in Peterborough is a great, simple and recordable way of getting your brand and message out to your target audience.
You don’t need to be an expert at
social media marketing, Google Adwords, SEO and all the other digital
and online marketing wizardry, you just need to have a clear message,
a good brand and an understanding of who your target audience is and
where they can be found.
Leaflet distribution campaigns in Peterborough has been successful marketing tools for business owners, long before the internet began. However, it is still a marketing tool that can work now, even with the competition of the online and digital worlds.
So, what are the advantages of leaflet advertising campaigns in Peterborough?
When you run leaflet distribution campaigns in Peterborough you have control over who gets your message. You can choose for the older generation, young families or higher end areas of the local area to receive your leaflets and brand message.
Unlike a TV advert where you have seconds to share a message or an advert in the newspaper where you pay per word or per space of the page – leaflet advertising allows you to share as much of your business as you want to. You can also include contact details such as telephone numbers, website address, shop address and more.
It’s Cost Effective
Leaflet advertising is a really cost-effective marketing tool; you may be surprised at just how affordable it is. Especially when you look at our blog posts and research online that confirms the amazing ROI you can expect from your leaflets. Your leaflets aren’t ‘one use’ either. Some can be delivered, some can be given out at events and some can be available in store for example.
If you’d like to find out more about our leaflet distribution services in Peterborough you want to know how they could work for you, then why not contact our friendly team directly – we would be more than happy to answer any queries you have.