Author Archives: Danny

Top Business Strategies For Great Door Drop Campaigns In Peterborough

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Here at SPS LMD we believe that there is a leaflet for every occasion and to help businesses in every way. Door drop campaigns in Peterborough offer a low cost price per impression and a high return on investment, making a door drop campaign in Peterborough a cost effective and successful marketing tool for many businesses. But what business strategy could you use a great door drop campaign for? We have listed some of the more popular options below. Want To Enter New Markets? If you are looking to establish your business in a new market then door drop campaigns could be the way forward for you. It’s an inexpensive way to get through the doors of your target audience and research shows that 85% of all consumers will look through the stuff on their doorstep before discarding it, so it is a great ‘marketing touch’ and will help with brand awareness too. Want to Extend Your Existing Database? By including a great call to action in your leaflets, something like a sample or a special offer, you will be able to track individuals that get the leaflet and purchase from you, enabling you to continue targeting them thought other marketing channels. Want To Reach New Audiences? Think about what you are selling and who would want to buy it. Then target these streets and geographical areas with your leaflet door drop campaign in Peterborough. This would be so much harder with other marketing channels, but with door drops it’s a walk in the park, or a walk down the street maybe! Want Your Product In The Hands Of Hundreds? Sending out product samples is a really great way of getting a bit of your product into the hands of your target audience so they can see, feel and experience your product and they will then be more likely to purchase from you. Door drops are a great way of getting these samples into the hands of your target audience. These are just some of the ways that door drop campaigns in Peterborough can help your business and business strategies. If you’d like help planning your next door drop campaign in Peterborough then please feel free to contact us directly.

Increase Your Leaflet Distribution Response With Discount Codes

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It seems that every company is offering a discount of some form these days. It may be a percentage off, money off, reduced prices, special offers, special deals, free gifts with products and such like. But could discount codes and special offer codes be a great way of tracking the success of a leaflet distribution campaign in Haywards Heath?

While we may feel like we are seeing special offers, deals and discounts everywhere, and it can feel a little tedious, we are also coming to expect them. Many of us, business owners and consumers alike are becoming reliant on special offers, deals and discounts. They draw people into a business, make them want to find out more and be the lucky people to bag a bargain.

The great thing about using a discount code or a special offer code as part of your leaflet distribution plan in Haywards Heath is that you can track the success of the leaflet campaign.

If you only promote that code through flyers and leaflets then you can easily see who has quoted that code over the phone, which people entered it online when placing an order, or who popped into your store with the flyer, quoting the code.

If you have a flyer that grabs attention, a deal of interest and a voucher code then you won’t only have a successful leaflet campaign in Haywards Heath, you’ll be able to track the success of it too.

Research shows that 87% of customers remember leaflets that come through their door, when compared to email newsletter and email advertisements.

Why not try it out for yourself in your own business? Offer the same special offer via an email advert and a leaflet, but put a different code on both and see which code is quoted more often. You’ll quickly be able to see which form of advertising works best for you and your target audience.

While the leaflet needs to look great, this is only half the battle of successful leaflet deliveries in Haywards Heath. You also need to get your leaflets delivered to the right people. Using a reputable leaflet distribution company, like the team here at SPS is highly recommended because we will make sure you’re not missing your key market.

The Right Copy For Successful Leaflet Distribution in Haywards Heath

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Sales copy is essential to a successful leaflet distribution campaign in Haywards Heath. You may have chosen the best leaflet distribution company in the area and have an awesome layout with the perfect colours to attract the attention of your target audience, but if your sales copy is poor it could ruin the whole campaign.

You need to make sure that you show people who your business, service or product can help them – don’t just tell them. You shouldn’t assume that the reader will know what you do and how that can help them – instead clearly explain what you do, how it can help them and why they need it.

Your reader is unlikely to be as excited about your business, service or product as you are, so make sure your copy shows your enthusiasm and passion. However, the copy also needs to show what your service or product does and how it can be of benefit to your target audience, the reader.

Consider using bullet points and short sentences matched with relevant images so the reader can quickly see what you do and how it helps them. They will pick up your leaflet from the front door and will look quickly as they walk to the kitchen bin. If your copy grabs their attention they’ll keep the flyer and your leaflet drop will be successful, if the copy doesn’t grab them the flyer will go in the bin!

Think of your leaflet distribution campaign as you on a piece of paper. It’s the advertising done for you when you can’t be there. Is the copy what you would say if you met the person in real life? If it is then you have hit the nail on the head. If it isn’t then you need to look at your flyers again – this could be the first impression the reader gets of your business and it needs to be the right impression.

If you’d like help planning your leaflet distribution campaign in Haywards Heath, then contact us now.

Industry Stats For Leaflet Drops

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As a leaflet distribution business in Sussex with many years experience, we know that leaflet drops can work for many different businesses, industries and sectors of all shapes and sizes.

It’s not possible to say that leaflet distribution in Brighton and Hove definitely will work for your business, or leaflet drops in Burgess Hill definitely won’t work for your business because every business is different, as is every person that receives your leaflet.

However, we recently came across some really interesting industry specific stats for leaflet drops and we wanted to share it with you.

Leaflet Distribution for Charities

Those that receive a charity leaflet through their door are 60% more likely to donate to charity. In fact the average return on investment for charities was found to be £1.39 during the year of 2016.

Leaflet Distribution for Restaurants

91% of people that received a leaflet through their door about a local takeaway or restaurant remember receiving this leaflet up to one month later.

Leaflet Distribution For Retail Shops

After receiving a leaflet through their door, 48% of people visited the shop, asked for more information or purchased the product advertised on the flyer. The average sales uplift from a leaflet door drop for a local shop is 21% and the return on investment is as high as £5.93.

 

However, on a more generic scale we also found the following research.

  • 92% of all leaflet drops are read by the receiver
  • 47% of people say they find new product leaflets useful
  • 35% of receivers that are shared households say flyers are passed on within the home

 

Can you now see how leaflet distribution in Sussex could work for your business? It can help you get your brand in front of hundreds or thousands of people and it could offer great return on investment for your business too.

How Do You Say Merry Christmas?

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We aren’t talking about if you say Happy Christmas, Merry Xmas or Happy Holidays – we mean how do you pass on best wishes to your target audience during the festive period? How do you say thank existing clients and put a nice flavour in the mouths of your target audience at Christmas so they are happy to use your business, services and products throughout the year?

There are three standard options!

  1. Send a Christmas Card
  2. Send an Email
  3. Send a Gift

Bit all of this can be time consuming when you are finding the addresses, putting stamps on envelopes, going to the post office – or sending an email that lands in the junk mail and is never seen again.

So how can SPS Leaflet Distribution help you wish your target audience a Merry Christmas this festive season?

We can deliver your cards or gifts through the doors of your target audience for you. Whether these are Christmas cards, ice scrapers, special offers or gift vouchers. We can help you decide which local areas have your target audience living in them and then we can get your kind wishes through their doors with our leaflet distribution service.

You need to start thinking about Christmas RIGHT NOW and contact us to book your leaflet distribution campaign. You want to get the Christmas goodies out early December so you can be the first to wish your target audience a Marry Christmas, before your competitors get in there!

If you leave it too late you’ll just be another company with another Christmas card or the voucher / special offer won’t be needed as they have done their Christmas shopping already. Get in their early and your Christmas card could be the first one your target audience display in their home, or share a photo of on social media!

Call us now to book your festive leaflet distribution campaign!

How To Measure The Success Of Your Leaflet Delivery In Peterborough

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If you are considering leaflet delivery in Peterborough it is only normal that you would like to know if the leaflet delivery campaign has been successful, but how can you do this with the form of printed media and leaflets that you are having delivered?

Research shows that 87% of households remember receiving a specific leaflet through their door, 84% of households have admitted to responding to a leaflet that has a money off coupon or online code, 45% of households have said that they keep leaflets with special offers for future use and 93% of those households surveyed stated that they like and even enjoy receiving product samples and offers delivered through their door.

So while we can see the stats show that leaflet deliveries are successful how can you tell if your leaflet delivery in Peterborough has been successful? We have put together just some ideas below for you so you can track the success of your leaflet distribution in Peterborough.

Telephone Number

Many businesses trying out or continuing successful leaflet delivery campaigns in Peterborough create a new or separate telephone number or dedicated email address that goes onto the flyers that are delivered and then all calls or emails that come through to that number or email account are known to have come from the leaflet distribution in Peterborough.

Special Offer / Voucher Code

Other businesses track the success of their leaflet delivery in Peterborough through the use of coupons that are only available through the leaflet. This could be the offer of a free gift when a certain product is ordered, money off coupon when a set amount is spent or a similar offer that has a code that you can log as the use of the leaflet that was delivered.

These are just two of the best ways to track the success of your leaflet delivery campaigns in Peterborough but of course there are many more. Please feel free to contact our friendly team directly to hear about other success tracking options that can work for you or to get a quote for your leaflet delivery needs in Peterborough.

We look forward to hearing from you soon.