Getting the message out to your
target audience about who you are and what you offer is one thing.
But getting the right message out to the right people is another thing entirely!

Flyering in Peterborough isn’t as simple as getting a load of leaflets and flyers printed as cheaply as possible, then using a flyering company to deliver them.

There are many parts that make up a successful flyering campaign in Peterborough and one of these things is the quality of the leaflet or flyer. By which we mean the material it is printed on. This is what we would like to talk about in this blog post.

So, what is better for your business flyers? Card or Paper?

As with us all, we get in from a long day at work and there will be some things on our doorstep that will grab our attention, while other things will not. So how can you
create a flyer that grabs the attention of the person coming through the door, and makes them give your flyer a second glance?

The flyers that are bright, bold and colourful will always stand out. However, if there is a pile of post at the front door, the colour may not be noticed.

Instead, it will be the quality of the flyer and the feel of the flyer that makes the receiver stop in their tracks to see what they have picked up. Things like takeaway flyers or flyers for weight loss groups are printed on thin 100gsm stock, but to really stand out why not consider thicker paper or even card at 150gsm to 280gsm?

This not only grabs the attention of someone as they pick up the post from the front door, but it also makes a great first impression. The receiver gets the message that you offer high quality and professionalism.

A thicker paper or card is also unlikely to get screwed up as it comes through the letterbox, so it looks great from the first sight!

While 280gsm may be more expensive than cheaper paper printing, it will be more cost effective in the long run.

 

As a leaflet distribution company in Peterborough, we offer our clients solus leaflet distribution in Peterborough and shared leaflet distribution in Peterborough. There are pros and cons to both services and we talk about these below to help you understand the best leaflet distribution services in Peterborough for your business.

 

 

Before choosing the best method of leaflet distribution for your business and your leaflets,  it is important that you consider the different factors such as the marketing material you are having delivered, how many leaflets are being delivered, how soon you want them delivered and your budget for leaflet distribution campaigns.

 

 

For example, if you are having multi-page documents and booklets delivered then a solus delivery would be the best option for you. However, leaflets are absolutely fine as part of a shared delivery.

 

 

If you need your message to be seen by your target audience right now, then solus leaflet distribution is the best option for your business and flyers, yet if you are happy to wait and there is no urgency for ‘this week’ (as an example), then a shared leaflet delivery would suit your leaflet.

 

 

On a solus leaflet delivery, you can pretty much choose the exact area, time and date that your leaflets are delivered, whereas a shared leaflet delivery gives you far less control over delivery times and dates of your leaflets, but you can choose the geographical area.

 

 

Finally, if you’re on a budget, then a shared delivery is the much better option for your business as a solus delivery can cost around double the amount of a shared
delivery.

 

 

You also need to look at the pros and cons of a shared delivery versus a solo delivery before making your final decision.

 

 

For example, a shared delivery means that you have a cost-effective marketing tool with regular distributions and you will be able to approach multiple customers with a vested interest. However, with a shared delivery, it means you have less control of when your leaflets are distributed, you will need to deliver a higher amount of leaflets for a shared delivery and they will land on the doormat of your target audience with other leaflets.

 

 

When it comes to a solus delivery it means that you have full control of when and where your leaflets are delivered, fewer leaflets can be delivered so it will cost less if you are on a budget and your marketing materials will land on the doormat on their own. However, they are more expensive to deliver for a smaller amount to be delivered and letters delivered by the postman or other leaflets may be dropped on them during the day.

 

 

If you’d like to chat with an expert about the best leaflet distribution options for your business then please contact us directly. We would be happy to answer any queries you may have.

 

A successful leaflet drop in Peterborough is partly down to making sure you approach the right audience. For example, if you are offering babysitting services or kids groups you may not want to target the residential and care homes in your area. Similarly you don’t want your gutting cleaning leaflets going through the letterboxes of people in 10 storey block of flats. Take the time to consider where your target audience may live and then arrange for your leaflet drop campaign in Peterborough to take place in those areas. However, there are other things you need to consider when thinking about your audience. Just because your leaflets are going through the right doors, you still need to ensure you’re attracting the right audience. For example, you need to think about a nice market. If you choose a specific audience you can really effectively sell you them and their needs. Rather than a blanket offer that could attract anyone, think about a persuasive and unique selling perspective that will attract someone. Consider why people should use your business, product or service too. By talking about why people use you on your leaflets, the reader is more likely to come to you because they want to, not because you’re the cheapest. This will then help you create lasting relationships and on-going sales, even recommendations too. Look at your competition too and who they are targeting. If you have a better offering than they do, make sure this is clear in your flyers. Alternatively, take a new direction from your competitor and create a persuasive call to action that will appeal to a different audience than the one that your competition is targeting. For more information on how you can reach your target audience through leaflet drop campaigns in Peterborough please contact us directly.

Leaflet advertising in Peterborough is a great, simple and recordable way of getting your brand and message out to your target audience.

You don’t need to be an expert at
social media marketing, Google Adwords, SEO and all the other digital
and online marketing wizardry, you just need to have a clear message,
a good brand and an understanding of who your target audience is and
where they can be found.

Leaflet distribution campaigns in Peterborough has been successful marketing tools for business owners, long before the internet began. However, it is still a marketing tool that can work now, even with the competition of the online and digital worlds.

So, what are the advantages of leaflet advertising campaigns in Peterborough?

Local Targeting

When you run leaflet distribution campaigns in Peterborough you have control over who gets your message. You can choose for the older generation, young families or higher end areas of the local area to receive your leaflets and brand message.

Share More

Unlike a TV advert where you have seconds to share a message or an advert in the newspaper where you pay per word or per space of the page – leaflet advertising allows you to share as much of your business as you want to. You can also include contact details such as telephone numbers, website address, shop address and more.

It’s Cost Effective

Leaflet advertising is a really cost-effective marketing tool; you may be surprised at just how affordable it is. Especially when you look at our blog posts and research online that confirms the amazing ROI you can expect from your leaflets. Your leaflets aren’t ‘one use’ either. Some can be delivered, some can be given out at events and some can be available in store for example.

If you’d like to find out more about our leaflet distribution services in Peterborough you want to know how they could work for you, then why not contact our friendly team directly – we would be more than happy to answer any queries you have.

Here at SPS LMD we believe that there is a leaflet for every occasion and to help businesses in every way. Door drop campaigns in Peterborough offer a low cost price per impression and a high return on investment, making a door drop campaign in Peterborough a cost effective and successful marketing tool for many businesses. But what business strategy could you use a great door drop campaign for? We have listed some of the more popular options below. Want To Enter New Markets? If you are looking to establish your business in a new market then door drop campaigns could be the way forward for you. It’s an inexpensive way to get through the doors of your target audience and research shows that 85% of all consumers will look through the stuff on their doorstep before discarding it, so it is a great ‘marketing touch’ and will help with brand awareness too. Want to Extend Your Existing Database? By including a great call to action in your leaflets, something like a sample or a special offer, you will be able to track individuals that get the leaflet and purchase from you, enabling you to continue targeting them thought other marketing channels. Want To Reach New Audiences? Think about what you are selling and who would want to buy it. Then target these streets and geographical areas with your leaflet door drop campaign in Peterborough. This would be so much harder with other marketing channels, but with door drops it’s a walk in the park, or a walk down the street maybe! Want Your Product In The Hands Of Hundreds? Sending out product samples is a really great way of getting a bit of your product into the hands of your target audience so they can see, feel and experience your product and they will then be more likely to purchase from you. Door drops are a great way of getting these samples into the hands of your target audience. These are just some of the ways that door drop campaigns in Peterborough can help your business and business strategies. If you’d like help planning your next door drop campaign in Peterborough then please feel free to contact us directly.

It seems that every company is offering a discount of some form these days. It may be a percentage off, money off, reduced prices, special offers, special deals, free gifts with products and such like. But could discount codes and special offer codes be a great way of tracking the success of a leaflet distribution campaign in Haywards Heath?

While we may feel like we are seeing special offers, deals and discounts everywhere, and it can feel a little tedious, we are also coming to expect them. Many of us, business owners and consumers alike are becoming reliant on special offers, deals and discounts. They draw people into a business, make them want to find out more and be the lucky people to bag a bargain.

The great thing about using a discount code or a special offer code as part of your leaflet distribution plan in Haywards Heath is that you can track the success of the leaflet campaign.

If you only promote that code through flyers and leaflets then you can easily see who has quoted that code over the phone, which people entered it online when placing an order, or who popped into your store with the flyer, quoting the code.

If you have a flyer that grabs attention, a deal of interest and a voucher code then you won’t only have a successful leaflet campaign in Haywards Heath, you’ll be able to track the success of it too.

Research shows that 87% of customers remember leaflets that come through their door, when compared to email newsletter and email advertisements.

Why not try it out for yourself in your own business? Offer the same special offer via an email advert and a leaflet, but put a different code on both and see which code is quoted more often. You’ll quickly be able to see which form of advertising works best for you and your target audience.

While the leaflet needs to look great, this is only half the battle of successful leaflet deliveries in Haywards Heath. You also need to get your leaflets delivered to the right people. Using a reputable leaflet distribution company, like the team here at SPS is highly recommended because we will make sure you’re not missing your key market.